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David Goodbrand

David Goodbrand's Photo

David Goodbrand has used his business and technical skills to help found Centric Air, a whole house fan manufacturing and installation company. His keen ability for proactive problem-solving took Centric Air to a national level during one of the worst recessions in the United States.

Mr. Goodbrand began his career as a Ford auto technician after attending Universal Technical Institute in Phoenix, Arizona. He later pursued and completed a degree in finance from California State University, Long Beach. He began his career in the financial world and quickly moved into management with Bank of America. As a true entrepreneur, David left the corporate world to start his own company, GoodBrand Lending, which grew rapidly and is still in business today. He also went on to complete his MBA from California State University, Fullerton.

In 2006, the recession hit hard and almost collapsed his current business, but his entrepreneurial spirit came alive. He started a new business that incorporated his technical background with his financial background. He studied the technology of whole house fans due to their energy-efficiency and quickly realized with proper modernization, these whole house fans could be the future of green technology in homes. This vision came to life with the birth of Centric Air, a whole house manufacturing company. While the economy turned upside down, Centric Air grew to become a national brand and is now considered to be the most technological advanced, premier whole house fan on the market.

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RIP Affordable Energy. CA Rates go up 80%

State power regulators decided today (May 15, 2015) how to divvy up the biggest electric rate hike in California history, boosting California energy rates by as much as 80 percent for residential customers who use the most power. More than half of the residential ratepayers served by the state’s two largest utilities will see noRead the Rest →

The Rising Cost of Energy and the Impact on American Families

In the past 10 years electrical rates, on average, have increased by 40%. With additional federal regulations and the EPA’s proposed carbon dioxide limits for power plants, the cost of energy is expected to continue to increase significantly for the foreseeable future. For many households, utility costs can be as much as 25% of housingRead the Rest →

Electricity Rate Hike Coming Soon To Power Bill

As the air conditioners hum across the county, residents should brace themselves for bigger utility bills. The Public Utilities Commission on Friday unanimously approved a two-tier plan that will affect more than 30 million people, raising rates on more efficient users while giving a break to big energy users. “This is really the utilities versusRead the Rest →

Instructions For Operating A Whole House Fan

A whole-house fan can provide an energy-saving alternative to air-conditioning, particularly when the air outside is cooler than inside. Although such fans don’t remove humidity from the air like an air conditioner, they provide a powerful degree of ventilation throughout your home. Learn more about how a whole house fan works. Follow these step-by-step wholeRead the Rest →

Attic Fan vs. Whole House Fan

What’s the difference between attic fans and whole house fans? An attic fan is completely different from a whole house fan. They are smaller fans that are installed on the roof or gable in the attic. They are designed to move air out of your attic area only and are not designed to cool theRead the Rest →

A Whole House Fan Can Substitute for Air Conditioning

A whole-house fan can substitute for an air conditioner most of the year in most climates. Whole-house fans provide acceptable summer comfort for many families, even in hot weather. How Whole-House Fans Work as a Alternative The whole-house fan pulls air in from open windows and exhausts it through the attic and roof. It provides good attic ventilation in addition to whole-house ventilation.Read the Rest →

How Well Does a Whole House Fan Work In Florida?

An experimental study was carried out during the summer to investigate the natural cooling potential of use of a whole house fan in Central Florida’s hot and humid climate.  Before the advent of vapor compression air conditioning, the use of whole house fans was a popular means to enhancing natural ventilation to achieve greater comfort in hotRead the Rest →

CentricAir Whole House Fans Assembled in USA

Centric Air, Inc. assembles their high efficient and very quiet whole house fans in the USA. One of the company’s missions is to provide homeowners with a cost effective alternative for cooling their home without the use of expensive air conditioning via their ultra quiet and energy efficient whole house fans. A second mission of ourRead the Rest →

Solar Saves But Has Potential Risks Also

Is your electric bill consistently above $150 a month? If so, installing a solar power system on your roof could save you some money. But before you decide to go solar, you first must face a complicated array of options: buying, leasing, paying cash up front or financing the deal and paying it over time.Read the Rest →

Can A Whole House Fan Save On My Utility Bills?

Question: I was wondering if installing and using a whole house fan, instead of the air-conditioner as much, would save money on my utility bills Answer: Depending upon its size, a whole house fan only uses a fraction of the electricity compared to a central air conditioner. Also, it uses significantly less electricity than aRead the Rest →

How To Use A Whole House Fan

Tired of high air conditioning bills? One way to reduce your cooling costs is by using a modern whole house fan to cool your home in the spring and summer. Unlike an air conditioner, a whole-house fan fits in the attic of a home and exhausts the hot air out of the structure by replacingRead the Rest →

Cool Down Hot Bedrooms with a Whole House Fan

The rooms in the upper level of a home can become unbearably hot during the summer, especially the upstairs bedrooms. You don’t have to swelter. A whole house fan can help cool these rooms efficiently while allowing you to enjoy a comfortable night’s sleep. Learn more about the best way to cool down a bedroomRead the Rest →

How to Size and Use a Whole House Fan

Using a whole-house fan properly can lower cooling costs, reduce indoor allergens, and freshen the atmosphere of your home. Whole-house fans work by moving hot air out through gables or other attic vents and drawing cooler air in through open windows or doors. As a result, Whole-house fans do not work very well when theRead the Rest →

Title 24 Update: California Energy Commission Approves Whole House Fan Requirement For New Homes Starting January 2014

The California Energy Commission seems to be pulling out all the stops to ensure that homeowners and businesses alike are up to speed on the new guidelines for the upcoming year. As of January 1st, 2014—all newly constructed dwellings will require some welcome energy efficient changes. Also known as Title 24, the unanimous vote toRead the Rest →

How Whole House Fans Work – Video
how does a whole house fan work?

How Does a Whole House Fan Work Video Transcription: So you’ve heard that a whole house fan can cool your home, but how exactly does it work? Don’t worry. It’s a pretty simple concept with dramatic results. Let’s say that it’s just an ordinary day. You go off to work or school and leave yourRead the Rest →

Happy Independence Day from Centric Air!

Our staff at Centric Air decided to get together and make a list of the many fun and exciting family activities for America’s upcoming 4th of July celebration. Although I won’t be able to name all of them, you’ll get a pretty good idea that we live in a place that loves to celebrate with traditionalRead the Rest →

DIY Installation Tips for Whole House Fans

From one homeowner to the rest, I’d like to start off by saying that all of us DIYers have something in common; the idea of paying someone else to do a job when we’re fully capable of doing it by ourselves makes us a little crazy. The old adage that says…if you want it doneRead the Rest →

Honoring Dads Everywhere – Happy Father’s Day!
Happy Father's Day from Centric Air

From all of us here at Centric Air, we’d like to show our appreciation by paying homage all of the dedicated fathers who work so hard to make life better for everyone. To all dads, we’d like to let you know that your hard work doesn’t go unnoticed, but also the fact that helping toRead the Rest →

Energy Efficiency During Summer Months

Gearing up for the summer involves many things, but most of all it translates into having as much fun as possible. Although energy efficiency isn’t the most exciting thing in the world, the money you’ll save from conserving energy may allow you to save enough cash to buy that new barbeque you’ve been waiting toRead the Rest →

Stay Cool for Less with a Whole House Fan
dollar sign centric air

Greetings, and welcome to the Centric Air Whole House Fan blog. We’re aware of the fact that saving money is always a primary concern, especially when summertime cooling costs can take a big chunk out of your wallet. You can always sweat it out and be uncomfortable for months on end, or you can takeRead the Rest →

New Whole House Fan Installation Video
A screenshot from our Whole House Fan installation video

Sometimes it’s hard to know what you’re getting into before you start a DIY project. We don’t want installing your Whole House Fan to be one of those bigger-than-expected projects, so we made a whole house exhaust fan installation video to show you how simple and straight forward the job is. Check out the installationRead the Rest →

Entrepreneur Makes 180-Degree Career Turn

This article was originally Published by the Orange Country Register. Our thanks for allowing us to post it here. David Goodbrand had been in the mortgage industry since 1996 and owned his own business, Goodbrand Lending in Mission Viejo, since 2002. He had eight employees and 50 independent loan officers. “Everyone knows what happened in 2006,” GoodbrandRead the Rest →